Subliminal Style
Effortless. Authentic. Professional.

Catching Rae

But Why?? The 5 Surprising Reasons I Started Wearing Makeup


Last week, I was thrilled to announce my ColorFest collaboration with Hourglass cosmetics - an evening to help us get a head start on outfits for all those holiday photo ops!

But guys, I'm sooooo not a makeup maven...

My BFFs will tell you: I never really started wearing makeup at all until college, and then it was only the occasional lip gloss. At about 23, I started wearing tinted sunscreen to protect my skin, but I was pretty dead-set against the concept of makeup for everyday wear. To me, heavy makeup always made the wearer look like she was hiding something. Besides, the dark red lipsticks and blue eyeshadows I saw in the fashion magazines seemed overly girly and not very smart-looking. And I wanted to look smart and capable much more than I wanted to look "pretty."

I just didn't get it.

It was only after a few years working in a high-stakes corporate environment that I finally saw the value in subtle, natural-looking makeup. The sleek, successful ladies I looked up to - the ones bringing in big business for the firm and running the machine behind the scenes - didn't run around in neon and glitter... but neither did they go bare-faced like me! 

I came to realize that makeup does more than enhance beauty. Makeup also communicates a woman's:

  1. Attention to detail
  2. Self Awareness
  3. Cultural Awareness
  4. High Standards
  5. Sense of Judgement

When I started a subtle makeup routine, I noticed a huge difference in how I felt inside: grown-up, confident, and ready for action.

Now I firmly believe that a polished face truly is the finishing touch to any image. It shows that you're used to going that extra step to make sure things are just right, that you know your strengths and weaknesses, and that you're willing to address the reality of them. The style of your makeup will also show how well you can adapt to your environment. 

In short, it's just another tool in your style toolbox!

If you'd like to join me in fine-tuning your low-maintenance makeup and outfit plan for Fall, I'd love to see you at ColorFest! Remember, Hourglass is hooking you up with a $50 gift card just for attending! 

Looking for a more comprehensive class? I'm also partnering with Improv It Up for a 4-week Improv and Style workshop to help you project as a strong leader, from head-to-toe and from the inside-out!