Intermix sent me an email blurb about "the new Helmut Lang" this morning, and I must say I'm kind of pissed off. The brand is reebooting with a focus on classics? Nordstrom announced the reboot a few weeks ago, too, but I didn't want to believe it.
HL used to be a go-to brand for special, unique, darkly-twisted-yet-minimal pieces - now they've gone and made themselves a super expensive Uniqlo?
First Allsaints, and now this. I want to punch someone.