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Catching Rae

What the Helmut Lang??

From the Helmut Lang website. 

From the Helmut Lang website. 

Intermix sent me an email blurb about "the new Helmut Lang" this morning, and I must say I'm kind of pissed off. The brand is reebooting with a focus on classics? Nordstrom announced the reboot a few weeks ago, too, but I didn't want to believe it.

HL used to be a go-to brand for special, unique, darkly-twisted-yet-minimal pieces - now they've gone and made themselves a super expensive Uniqlo? 

First Allsaints, and now this. I want to punch someone.