New Nordstrom at Del Amo Fashion Center
This weekend saw the opening of a brand spankin' new Nordstrom (my very own styling "Alma Mater") at Del Amo Fashion Center in the South Bay - and all I can say is that I approve!
The new store is bright, airy, slick, sleek, and fun, styled with plenty of white marble and natural wood that brings the feel of the upscale beach area right into each sales floor. Locals may remember the store's predecessor at the South Bay Galleria - the Del Amo Location is much more spacious and with both a larger volume of merch and a larger selection of designer items.
Remember how the South Bay Galleria location seemed to offer one lonely rack of DVF as its Individualist department? Now you can find Indie. and Studio 121 on the second floor, arranged into a convenient convenient, upscale-professional suite. I am particularly happy about this development, since the South Bay has been seriously lacking a truly upscale department store experience until now. I also love how this floor plan keeps all your luxury fabrics like silk and linen in one spot - no wandering all over creation for a silk blouse if you are allergic to polyester!
Not all Nordstom locations are chosen to sell their Topshop line, but fans of the British label will be happy to find it at the Del Amo location. If you've ever tried to order Topshop online, you'll probably remember how confusing it is to find your correct size; having this sizable Topshop sales floor on hand will be a fabulous help.
... and for those of us who may not be looking for silks and British fringe, fear not: the Nordstrom staple Point of View, Savvy, and B.P. are still represented.
Entering from the first floor parking garage will bring you face-to-face with a palace for women's shoes. The shoe floor at the Galleria was nothing to sneeze at, but Del Amo has made it even bigger and better, with lots of seating and subtle division between price points.
At first I felt a tiny tingle of panic in the back of my mind, wondering if they'd left out Salon Shoes - but as it turns out, Shoe Land wraps all the way up to the mall entrance, where the Salon offerings are displayed prominently. I noticed Tory Burch, Pedro Garcia, and Stuart Weitzman while making my rounds.
Also on the bottom floor are the Jewelry, Accessories, Makeup, and Men's departments, which all got the same bright, airy Californian makeover as the rest of the store. The general theme of increased elbow room and more brand options carried through here as well.
The Husband insisted I include this shot of what he calls the Guy Lounge, on the first floor right out side the Ebar Coffee Shop.
In summary: it's a bigger, brighter world at the new Nordstrom at Del Amo Fashion Center, a much improved and more cheerful experience than at the South Bay Galleria. Those looking for the more formidable, designer designers should stick with South Coast Plaza or Topanga for Collectors and The Grove for Via C. However, local patrons that were not satisfied with the Galleria should be in for a very pleasant surprise and find much more selection in Individualist, Via C., and Studio 121. It seems like a perfect fit for successful, professional men and women residing in nearby Redondo Beach and Palos Verdes.