What is Subliminal Style?
I help professionals build effortless, power wardrobes for business - whether that means a daily suit or LA business casual. Studies show that a great image directly boosts your perceived intelligence, earning power, and negotiating ability. The reverse is also true. But it doesn't have to be a struggle! I teach you to be an expert in your own style so that dressing becomes easy.
Most stylists never had to work in a real office, and you can see that in today’s fashion ads. I studied personal identity at UCLA, and I also worked at corporate offices in Beverly Hills serving high-net-worth clients for many years before becoming a stylist. These experiences helped me develop a unique approach to styling that is based on:
Hi, I’m Rachel! I’m a California native with a lifelong obsession with style – or rather, the relationship between style and identity. I always loved that clothes could instantly change the way I felt about myself. Even in kindergarten, I used to sneak off to the bathrooms at lunch for a wardrobe-change pick-me-up… much to the shock and confusion of my parents at the end of the school day!
This love of transformation drove me to earn my degree in Cultural Ethnography from UCLA in 2006. I studied the mechanisms of self-representation across the world. It’s amazing how fully something as innocuous as the color of a tie or the length of a skirt can psychologically alter your mood, self-confidence, and public image.
After school, I continued to learn about real-world, high-stakes style - first as a corporate professional in Beverly Hills and, ultimately, as a Designer Stylist for Nordstrom in West LA. In 2011, I founded Subliminal Style as a way to reconnect professionals with the influential power of clothing to boost self-confidence, project an image of success, and forge meaningful connections. I also recently became certified as a Master Life Coach to further help my clients shop smarter, not harder.
When I’m not styling, I can often be spotted biking with my husband in Redondo Beach, hiking in beautiful Palos Verdes, or simply lazing on the couch with my three cats, binge-watching Firefly on repeat.
University of California, Los Angeles
BA, Cultural Ethnography, 2006
Fashion Fit Formula
Styling Certification, 2016
Master Life Coach Certification, 2018
Activities & Affiliations
• WRS (Worthwhile Referral Services), Member
• Women in Media, Crew List
• TCtv, Producer
• Los Angeles, Kansas City, Atlanta